Avoid the Political Season Attack Ad Environment
As a public media station, WDET DOES NOT RUN POLITICAL ADS. As a consumer and a marketer, this unique benefit is now...
WDET announces winners of the 2020 SPJ Detroit “Excellence in Journalism” Awards
SPJ The Society of Professional Journalists - Detroit Chapter distributed more than 240 awards to Metro Detroit’s best journalists, who...
WDET Wins Regional Edward R. Murrow Awards for Feature Reporting
RTDNA The Radio Television Digital News Association’s (RTDNA) Edward R. Murrow Awards are among the most prestigious in broadcast and...
RADIO IS ‘COMFORT FOOD’ AS MEDIA CONSUMPTION RISES AMID COVID-19 PANDEMIC
Radio as Comfort Food More people are at home, looking for trusted news and information as well as an oasis...
Why You Should Advertise During Difficult Times
The coronavirus crisis has made us all re-evaluate our business and our marketing and advertising strategies. Moving forward (and we...
WDET Names Mary Zatina New General Manager, Effective Jan. 2, 2020
Dear friends and supporters of WDET, we have some great news to announce. We have a new GM and we...
WDET’s audio and photography storytelling project wins this year’s Local That Works award in New Orleans
WDET in Detroit won the 2019 Local That Works contest for “Framed by WDET,” a project that tells stories of...
What Is Corporate Social Responsibility — CSR?
Like any well-run non-profit public media organization, WDET’s mission and values correspond well with the theme of CSR. And, in today's...
New WDET ‘All Things Considered’ anchor and expanded news and content development teams
As a non-profit public media organization, WDET is committed to providing local news and cultural programming that reflects and responds...
Mary Meeker’s 2019 Internet Trends Report- Yes, YOU Should Know What This Is!
THE STATE OF THE INTERNET Adweek’s Lisa Lacy just published eleven key takeaways from the report that would be of...
Mobile Ad Effectiveness and The First Impression
HOW LONG IS A GOOD FIRST IMPRESSION? A recent article in The Wall Street Journal CMO Today section focused on...
Retailers Targeting Consumers With Tax Refunds
IS THE OPPORTUNITY REAL? http://www.freestockphotos.biz/ It's tax season! Do you plan for a bump in business from people who have...