Become a WDET Sponsor

Public Radio is built for this. NOW is the time to act.

At this challenging moment in our country, Americans are craving information – and turning to WDET, their trusted news source. Sponsor WDET. Help make vital, fact- based journalism possible and benefit from the Halo Effect of listener affinity towards your brand. NOW is the time to connect with our loyal, valuable consumer audience. We’re built for this. We’re Public Radio. WDET, Detroit’s NPR station turns influential leaders and cultural enthusiasts on to a world of ideas with award‑winning local reporting, national news, local and national talk and entertainment, and artfully curated music.

Develop a multiplatform strategy with WDET


Messages voiced by station talent and toned in a way that public radio listeners appreciate


Audio, display and rich media optimized to engage fans across screens and devices in a brand‑safe environment


Audio messages embedded in content


Networking opportunities for sponsors at educational forums, concerts and entertainment events, NPR talent visits and show/program events. BECOME A SPONSOR»

Our News Seekers and Music Listeners are your Current and Prospective Customers

Underwriting WDET programming and events is a cost-effective way to reach an engaged, highly educated and influential audience. Connect with the WDET audience through sponsorship messages on‑air, online, on‑demand and on location.

Our Sponsors Get Results

  • 78% of listeners have taken action based on hearing a sponsor message
  • 70% of listeners hold a more positive opinion about public radio sponsors
  • 65% of listeners prefer to buy products and services from public radio sponsors
Source: NPRA® Sponsorship Survey, Lightspeed Research 2013, 2016

Underwriting WDET programming and events is a cost-effective way to reach an engaged, highly educated and influential audience.

Our listeners are decision-makers.
WDET’s core listeners are 25-54 year-olds who are well-educated and employed in management, business or professional occupations. We reach over 200,000 people every week  in southeast Michigan, northwest Ohio and southwest Ontario through our live programming.
Our listeners are loyal.
Sponsoring public radio enhances image and projects quality, resulting in listeners being more inclined to do business with a sponsor. WDET listeners donate more than $1.6 million annually to WDET. That loyalty to WDET transfers to our sponsors.
Your message is delivered in a clutter-free environment.
Unlike commercial radio, listeners hear no more than three minutes of sponsor messages per hour. Listeners are 88% more likely to buy products from public radio sponsors than from companies that advertise on commercial radio. (Edison Media Research 2012)

How Sponsorship on WDET Works

Your WDET representative will work with you to craft a targeted, multiplatform campaign that cultivates
  • We create clear and direct messages based on your goals
  • Our highly engaged audience hears your messages in a clutter free, active listening environment
  • Our exceptionally devoted fans connect your support with quality, credibility and community mindedness awareness, creates affinity for your brand and generates results.

Tell us about your organization and marketing goals.

BECOME A SPONSOR » View a current list of WDET sponsors and underwriters »