Become a WDET Sponsor
Underwriting WDET programming and events is a cost effective way to reach an engaged, highly educated and influential audience.
Our listeners are decision-makers.
WDET's core listeners are 25-54 year-olds who are well-educated and employed in management, business or professional occupations. We reach over 200,000 people every week in southeast Michigan, northwest Ohio and southwest Ontario through our live programming.
Our listeners are loyal.
Sponsoring public radio enhances image and projects quality, resulting in listeners being more inclined to do business with a sponsor. WDET listeners donate more than $1.6 million annually to WDET. That loyalty to WDET transfers to our sponsors.
Your message is delivered in a clutter-free environment.
Unlike commercial radio, listeners hear no more than three minutes of sponsor messages per hour. Listeners are 88% more likely to buy products from public radio sponsors than from companies that advertise on commercial radio.(Edison Media Research 2012)