How Can Advertising Help Your Business?

 March 14, 2019

Have you ever wondered, how can advertising help a business? We’ve got 18 examples! In short, it helps your business grow.

Are you a small to medium sized business owner?  If so, does the current state of your business fall into one of these descriptions?

  • Business is great. I don’t need to advertise
  • Business is OK. I’m managing to pay the bills but can’t prioritize advertising right now
  • Business is lousy. I have a great product/service but not enough customers spending with me. I have no money for advertising.

There is a good chance your business falls into one of those three categories.  However, here is another that you might also fit: 

  • Business is good, tough and competitive… every day. That’s why I commit to and invest in a smart advertising strategy (not expensive) for my business to continually talk about the value of my business keeping me “top of mind,” reach prospective new customers and keep my current customers for my product/service.

IS YOUR BUSINESS PLAN LIKE THE FIELD OF DREAMS?

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As a marketing, branding and business growth professional of over 25 years I see all too often the approach forever memorialized in the famous line uttered from one of my favorite movies, the Fields of Dreams with the actor Kevin Costner.  In the movie, a mysterious voice tells Kevin (convincing him to build a baseball field on his farm) “IF YOU BUILD IT, THEY WILL COME.”

That strategy was great for the movie, but in business, it usually means you have a business plan based on hope- hope that customers will find you, choose you and keep coming back to you. Hope is not a strategy. How often do you see a local business open with few customers and wonder how long they can pay the rent and stay open- especially since you never see them advertise?

For every business owner who has a reason (excuse) for why they are not advertising, there is an excellent article I highly recommend you read from SmallBizTrends.com that provides a list of 18 positive benefits that come from investing in a smart, strategic advertising/marketing campaign- for every business!  Thanks to a former colleague Lynn Montemayor, Partner at the advertising firm fortysix/5 (https://www.fortysixfive.com/) for sharing this article.

BENEFITS OF ADVERTISING

  1. Increase Foot Traffic
  2. Generate Leads
  3. Introduce New Products
  4. Highlight Product Enhancements
  5. Get Traffic to a Web Page
  6. Improve Brand Awareness
  7. Spread the Word about a Sale or Special Promotion
  8. Drive Immediate Online Sales
  9. Lift Brand Image
  10. Boost thought Leadership or Industry Profile
  11. Announce a Store Grand Opening
  12. Get Seen by Local Searchers Online and in Phones
  13. Stand Out from the Competition
  14. Convert Online “Window Shoppers” into Buyers
  15. Grow your Email List or Social Following
  16. Increase Order Value
  17. Boost your Content Marketing Impact
  18. Expand the Power of Word of Mouth

Also, be sure to check out the two examples cited in the article with business owners Joe and Mary.  Next time you wonder “how can advertising help my small business?” remember the examples of Joe and Mary.

Read the entire article here: https://smallbiztrends.com/2018/03/how-can-advertising-help-your-business.html

WDET CAN DEVELOP A SMART ADVERTISING STRATEGY

For any sized business with any sized budget, underwriting (advertising) with WDET helps you reach a targeted, loyal audience of potential consumers in an authentic, uncluttered, trusted environment.  Contact us online or by calling (313) 577-4255 so we can start the conversation today to help grow your business. 
 

 

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