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Super Bowl Sizzles, And There Were Commercials, Too [VIDEO]

84 Lumber Super Bowl Commercial

 

 

USA Today Ad Meter Web Site

Commercials have become as much a part of the Super Bowl tradition as the game itself. While the New England Patriots‘ historic come-from-behind victory over the Atlanta Falcons generated a lot of excitement, advertisers tried to create some buzz among viewers, too. Candy maker Mars, Inc. aired a live commercial for Snickers bars early in the third quarter of Super Bowl LICathy Cuckovich is a teaching fellow at Wayne State University’s Mike Ilitch School of Business. She tells WDET’s Pat Batcheller she didn’t think the final product lived up to the pre-game hype. Click on the audio player to hear the conversation.

Pat Batcheller

WSU teaching fellow Cathy Cuckovich

 

About the Author

Pat Batcheller

Senior News Editor & WDET Host, Morning Edition

Hi, I’m Pat Batcheller, your host for WDET’s Morning Edition. I bring you the news, weather, traffic, and information to help you start your weekday.

pbatcheller@wdet.org   Follow @patbwdet

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