Ford’s First Quarter Earnings Lower than Expected
Deteriorating international sales and a slow release of the F-150 led to lower-than-anticipated earnings in Ford’s Q1.
Ford Motor Company released lower than expected first quarter earnings today. The automaker earned $924 million during the first part of this year. AutoTrader Senior Analyst Michelle Krebs says the automaker was hurt by limited inventory of its new F-150 pick-up truck in North America. She says Ford also experienced declining sales abroad.
“South America is deteriorating even more than Ford expected this year, and Ford is still struggling in Europe largely due to Russia, but Ford has reiterated it intends to stay in that market, in hopes of setting itself up for the future when Russia is expected to be a very large market within Europe.”
-Michelle Krebs
Krebs says she expects Ford sales in North America to increase once the F-150 fully launches.
