Food Influencers The Kitchenista and Mighty in the Mitten Find Recipe for Success on Instagram

In this episode of the Essential Cooking podcast, Ann Delisi and Chef James Rigato talk with Detroit-based food influencers Angela Davis and MyThy Huynh about what led them to cooking for Instagram.

Dumplings

If you’ve spent any time on Instagram, you’ve likely seen lavish plates and recipes from food bloggers that look downright mouthwatering.

For Angela Davis (@thekitchenista) and MyThy Huynh (@mightyinthemitten), being a food influencer on Instagram is a full time job that brings them both joy, but requires daily dedication to the work.


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Angela Davis was a full-time accountant who moonlighted as a food blogger for fun. She would cook at night, and after increasing demand to share her recipes, Davis moved onto Instagram where she goes by @thekitchenista.

MyThy Huynh is an emergency room nurse who found comfort in cooking after long shifts at the hospital. Eventually, she started the Instagram account @mightyinthemitten.

Davis and Huynh now have thousands of devoted Instagram followers – 135,000 and 25,000, respectively – who check their feeds for culinary inspiration every day.

Recipe for Success 

To make The Kitchenista and Mighty in the Mitten successful foodie accounts, Davis and Huynh have a recipe for success that keep their fans coming back:

  • Quality – Great looking food and recipes are essential to attract new followers and keep them coming back. Among their most requested recipes are comfort food: Mac ‘n’ cheese for the Davis, and dumplings for Huynh.
  • Consistency – Offering new content daily ensures there’s always something new for audiences.
  • Engagement – Always responding to questions and comments from fans and collaborators.

In This Episode

  • The Kitchenista and Mighty in the Mitten talk about why they started food blogs
  • Comfort foods top the list of most viewed posts
  • The challenge of creating new content every day
  • Learning to cook from TV and the internet

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Author

  • David Leins is a Podcast Coordinator and Producer at WDET. He also oversees the StoryMakers program. When he isn't making radio and podcasts, David is probably on a hike somewhere marveling at the trees.