Windsor’s AM 580 ditches music format for local news
The station, with the call letters CKWW, is pivoting to local Windsor news and information following its acquisition by Toronto’s CINA Radio Group.
Photo credit: CINA Media Group
Windsor’s AM 580 radio station, known for its nostalgic playlist of hits and deep tracks from the 1950s, ’60s and beyond, has undergone a surprising format change this week.
The station, with the call letters CKWW, has pivoted to a focus on local Windsor news and information following its acquisition by Toronto’s CINA Radio Group.
Al Pervin, the new general manager of AM 580, says the previous music-heavy format was not achieving high ratings in the market.
“We had the chance to buy it, so we did and we’re changing the format to focus more on local information for Windsor and also play some music from the ’70s and ’80s,” said Pervin. “But the local information is really our prime focus.”
The station launched a new morning show this month, with plans to introduce even more local programming in the near future.
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