PoGo app aims to connect Millennials and Gen Z with politicians

A new app has been developed that will help Millennial and Gen Z voters find the candidates that most align with their political ideologies.

Called PoGo, short for “Politics on the Go,” the app is a digital voter guide for both local and national elections.

Listen: PoGo app aims to connect Millennials and Gen Z with politicians

Arabia Simeon, founder of PoGo, wanted to create something that would provide unbiased, accurate and accessible information to Millennials and Generation Z voters to help them make informed decisions without being overwhelmed.

“Gen Z and Millennials will make up more than 50 percent of voters by 2028,” said Simeon. “Our tool is built with the voter at the center. We want to make sure we are providing accessible information and simplifying the civic engagement process.”

How the PoGo app works

Users of PoGo will fill out their profiles identifying the topics that are most important to them. The algorithm will then rank their local candidates by how many issues align with the user. The user can then select the candidates to add them to their PoGo sample ballot — that way they can have a list of all the people that best align with them when they go into the voting booths.

Simeon believes the application can also be beneficial outside of election periods. “I also have this belief that regardless of if you can vote, you should still know what’s going on in your local communities.”

Candidates will be able to subscribe to the application to receive demographic information about their constituents to connect with young voters in their districts.

PoGo officially launches June 8, but users can join the waitlist to test the beta version at politicsonthego.info.