The way we’re discovering new music is changing.
Traditional channels like radio have been taken over by social media apps such as TikTok or the placement of songs in the latest Netflix series.
That’s meant more diverse listening for music fans as songs from around the world find a larger audience than ever before.
Music writer Danny Hajjar wrote about these cultural shifts for Pitchfork. His story, “Arabic Music Is on the Brink of a Global Breakthrough,” explores how platforms like TikTok and the breakdown of traditional music industry gatekeeping have allowed a new generation of Arab artists to reach a global audience on their own terms.
Listen: Music writer Danny Hajjar talks breaking language barriers in music