Governor Whitmer takes positive route with first TV ad of the election season

WDET’s Cheyna Roth and WWMT reporter Rachel Louise Just break down Governor Whitmer’s first TV ad of the election season.

Gov. Gretchen Whitmer speaking behind a podium

Photo credit: State of Michigan

Election season in Michigan brings a flood of candidate ads, and Governor Whitmer just released her first TV ad ahead of November’s gubernatorial election.


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Instead of going negative against the GOP, Whitmer took a positive posture. In the 30-second spot, Whitmer focused on accomplishments and policy.

“It’s kind of following what we’ve seen from her so far. Pretty standard. Hitting on education especially, which, I think, is one of the more interesting parts of it,” says Rachel Louise Just, reporter at WWMT.

“I think that might be a little bit of a preview of what we’re going to see with her touting in the next couple of months.”

As the election draws nearer, says Just, GOP attacks on Whitmer are still likely, despite her positive tact early on.

In this episode:

  • Whitmer goes positive with first TV ads
  • Republican primary race up for grabs

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Author

  • David Leins is the senior producer of WDET’s daily news and culture program, The Metro. He has produced several award-winning podcasts and multimedia series at WDET including Tracked and Traced, Science of Grief and COVID Diaries, which earned a National Edward R. Murrow Award for Excellence in Innovation. He previously led WDET’s StoryMakers program. David has an M.A. in Media Arts and Studies from Wayne State University, and a B.A. in anthropology from Grand Valley State University with a minor in Arabic. David teaches podcasting at Wayne State University and is an alumnus of the Transom Audio Storytelling Workshop.