WDET 2023 listener survey results
Last summer, WDET asked listeners to take an in-depth survey to help improve public radio in Detroit. The survey received over 1,200 responses from listeners and WDET members.
The feedback shared below is a part of important data we are using to inform decisions to align and strengthen WDET programs and offerings to meet Detroit listener needs and interests.
Key survey findings
- Respondent answers to which programs they frequently listen to reflect Nielson Audio ratings in metro Detroit.
- Our current listeners and members rate WDET highly and about 75% of them would actively recommend us to a friend.
Who responded to the survey?
WDET targeted the survey to current listeners and members via messages on the air, at wedet.org, social media and e-newsletters. More than 1,200 people responded to an online survey between July 20 to Aug. 21, 2023.
Respondents included:
Demographics
Listening Habits
When They Listen to WDET
Programming Feedback
If you have any questions or comments about the WDET listener survey, please contact WDET Program Director Adam Fox at adam.fox@wdet.org.
