Detroit Lions unveil new uniforms for upcoming season
The jersey unveiling comes as the city of Detroit prepares to host the 2024 NFL Draft April 25-27.
Detroit Lions tight end Sam LaPorta models the team's new uniform during a season-ticket holder event on April 18, 2024, at Ford Field in Detroit, Mich.
The Detroit Lions will be sporting a new look when the 2024 season kicks off in September. The franchise is replacing the italic-numbered, two-tone uniforms players have worn since 2017 with a more vintage-inspired aesthetic.
The Lions revealed the new jerseys during a season ticket-holder event at Ford Field on Thursday — hours after they were leaked online.
Primary home and away jerseys will continue to bear the Lions’ iconic Honolulu blue and silver color scheme. A traditional block-style font will be utilized for the player numbers, as a new style of striping adorns the sleeves and helmets.
Lions’ safety Kerby Joseph says the white road uniforms are his favorite.
“I’m a big fan of the white and the blue,” Joseph said. “It pops so good with the white…with the little blue details — it just sticks out.”
The Lions are also replacing their alternate gray uniform with a redesigned black scheme. It will be paired with a special blue and black helmet.
It marks the first time in more than 15 years the franchise will wear black jerseys. Team president Rod Wood revealed head coach Dan Campbell requested that look return not long after being hired.
“He wore the black when he was [a Lions player],” Wood said. “We were in the draft room [in 2021], he said, ‘hey, Rod — when can we get the black jerseys back?’ And I said, ‘I’ll make a deal — when you win the division, I’ll bring the black jerseys back.’ And so I went out on a limb and thankfully he delivered.”
Wood says the Lions finalized their new uniforms with the NFL before securing the NFC North title last fall.
The jersey unveiling comes as the city of Detroit prepares to host the 2024 NFL Draft April 25-27.
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