The Latino Donor Collaborative is a nonprofit that works to collect data on the impact of Latinos in television and in film. According to their 2022 report, less than 4 percent of lead and/or supporting roles go to Latino actors, and less than 3 percent of shows had a lead Latino actor in 2022.
Ana Valdez is the president and CEO of the Latino Donor Collaborative. She says there needs to be a coordinated effort from agencies and leaders in Hollywood to help change these statistics. She joined CultureShift to discuss the importance of seeing yourself onscreen, and why Hollywood is missing a huge economic opportunity by overlooking the Latinx population.
“Imagine if you had three ‘Andor’-s or three ‘Wakanda’-s or three of ‘The Last of Us’ and ‘The Mandalorian.’ You are leaving money on the table. Because Latino stories and Latino content has proven to cross over.” — Ana Valdez, Latino Donor Collaborative
Listen: Latino Donor Collaborative CEO Ana Valdez talks onscreen representation