The lack of Latinx representation in TV and film is a missed opportunity for Hollywood

Latino Donor Collaborative CEO Ana Valdez joins CultureShift to discuss the importance of seeing yourself onscreen.

Ana Valdez discusses a report with another business person

Ana Valdez, CEO of the Latino Donor Collaborative

The Latino Donor Collaborative is a nonprofit that works to collect data on the impact of Latinos in television and in film. According to their 2022 report, less than 4 percent of lead and/or supporting roles go to Latino actors, and less than 3 percent of shows had a lead Latino actor in 2022.

Ana Valdez is the president and CEO of the Latino Donor Collaborative. She says there needs to be a coordinated effort from agencies and leaders in Hollywood to help change these statistics. She joined CultureShift to discuss the importance of seeing yourself onscreen, and why Hollywood is missing a huge economic opportunity by overlooking the Latinx population.

“Imagine if you had three ‘Andor’-s or three ‘Wakanda’-s or three of ‘The Last of Us’ and ‘The Mandalorian.’ You are leaving money on the table. Because Latino stories and Latino content has proven to cross over.” — Ana Valdez, Latino Donor Collaborative

Listen: Latino Donor Collaborative CEO Ana Valdez talks onscreen representation

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  • Tia Graham
    Tia Graham is a reporter and Weekend Edition Host for 101.9 WDET. She graduated from Michigan State University where she had the unique privilege of covering former President Barack Obama and his trip to Lansing in 2014.