Study: Drivers Find Most Built-In Car Tech Useless
A new study shows 20 percent of new car buyers don’t use many of the technology features in their vehicles.
A new report shows 20 percent of new car buyers are not using built-in features such as mobile hot-spot and concierge services. JD Power’s DRIVE report finds customers don’t find vehicle applications useful if the same ones are on their smart phones.
Executive Director Kristen Kolodge says automakers have only one shot at convincing motorists they need those features.
“There is a limited window of time in which customers are willing to try out the technology in their vehicle and really make their decision whether they will keep using it. And that window is 30 days,” Kolodge says. “So if the manufactures are making the systems easy to use and friendly and value added up front that will help engage the customers.”
Kolodge says demonstrating how to use the technology at the dealership also increases usage. She says the technology drivers do find useful are features that promote safety, such as blind spot detection and vehicle health diagnostics.
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