Marketing, advertising, and branding insights for organizations large or small. Business growth and customer engagement best practices and strategies for social media, digital, traditional media, event and more.
July 3, 2019
WDET has expanded its capacity for local journalism and digital content development with a number of recent hires made possible in large part thanks to increased support from listeners and Detroit-area businesses.
June 12, 2019
In 1995, Mary Meeker, a former Morgan Stanley internet analyst and current venture capitalist, created an influential and in-depth report on the state of the internet popular especially among the tech world. This week, she delivered her 2019 report.
April 24, 2019
There is something to be said about making a good first impression. However, what if that first impression lasts less than half a second?
April 5, 2019
Do you plan for a bump in business from people who have extra money in their pockets from their income tax return?
March 28, 2019
The basic question is how do you as a business value podcasting and how do you determine if you should invest your advertising dollars in reaching the podcast audience.
March 21, 2019
“Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
March 7, 2019
Effective storytelling can be the key differentiator between you and your competitors!
Feb. 27, 2019
44% of the U.S. population has listened to a podcast and an incredible 40 million people tune into podcasts for education, entertainment and inspiration every week. Are you one of them?
Feb. 21, 2019
Do you keep it, or remove it? How to do a content audit, and boost your organic traffic.
Feb. 15, 2019
Is your business considering doing more engagement events as part of your marketing effort this year? If not, maybe you should!
