Mobile Ad Effectiveness and The First Impression
April 24, 2019
There is something to be said about making a good first impression. However, what if that first impression lasts less than half a second?
Series
WDET B2B Marketing Insights & Business Engagement Playbook
Marketing, advertising, and branding insights for organizations large or small. Business growth and customer engagement best practices and strategies for social media, digital, traditional media, event and more.
Recent Posts
Retailers Targeting Consumers With Tax Refunds
April 5, 2019
Do you plan for a bump in business from people who have extra money in their pockets from their income tax return?
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How Do You Value a Podcast Sponsorship?
March 28, 2019
The basic question is how do you as a business value podcasting and how do you determine if you should invest your advertising dollars in reaching the podcast audience.
Why Do People Think That Nobody Listens To Radio Anymore?
March 21, 2019
“Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
Why Storytelling Can Help Your Business’ Bottom Line
March 7, 2019
Effective storytelling can be the key differentiator between you and your competitors!
The 15 Best Business Podcasts Right Now
Feb. 27, 2019
44% of the U.S. population has listened to a podcast and an incredible 40 million people tune into podcasts for education, entertainment and inspiration every week. Are you one of them?
Is Less Really More in Content Dev?
Feb. 21, 2019
Do you keep it, or remove it? How to do a content audit, and boost your organic traffic.
Nearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
Feb. 15, 2019
Is your business considering doing more engagement events as part of your marketing effort this year? If not, maybe you should!