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Retailers Targeting Consumers With Tax Refunds

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Do you plan for a bump in business from people who have extra money in their pockets from their income tax return?

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It’s tax season! Do you plan for a bump in business from people who have extra money in their pockets from their income tax return?  Based on some research from Valassis- the opportunity is real!

Valassis, a leader in activating consumers through intelligent media delivery, released new research analyzing consumer behavior related to tax season. They surveyed more than 1,000 U.S. respondents who expect to receive a tax refund in 2019 and the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.

’Tax season presents a unique opportunity for marketers to motivate consumers with high purchase intent, or those who are unsure how they’ll spend their refund and can be readily influenced,’ said Curtis Tingle, Chief Marketing Officer, Valassis. ‘Having extra cash on-hand can encourage consumers to spend more freely on experiences like dining out or high-consideration areas like home improvement projects. Retailers can capture a portion of this spend throughout tax season and beyond by placing relevant deals in front of consumers.’”


  • Home improvement or furnishings (15%);
  • A vacation or experience such as dining out or a ticketed event (12%);
  • Material items like apparel or electronics (7%); and
  • A car purchase or automotive maintenance (6%).”

Read the entire article here:


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This post is a part of WDET B2B Marketing Insights & Business Engagement Playbook.

Marketing, advertising, and branding insights for organizations large or small.  Business growth and customer engagement best practices and strategies for social media, digital, traditional media, event and more. 

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