Aside from the typical price, product, and service descriptions most businesses use to communicate their value statement, storytelling is at the heart of any strong marketing strategy. Effective storytelling can be the key differentiator between you and your competitors and more importantly, why a consumer chooses you!
DO YOU STAND OUT?
Most likely, there are many businesses out there that offer solutions similar to yours. So how do you stand out from your competition, locally and beyond?
Storytelling is a great way to build a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your rivals.
BENEFITS OF TELLING YOUR STORY
- It Instantly Establishes a Human Connection
- It Helps You Stand Out on Social
- It Guides the Customer Through Their Journey
- It Drives Conversions
In today’s digital age, it is now possible to be a long-term customer of a business and never interact with an actual human being at the company. For online giants like Amazon, what keeps people coming back is the fact that their prices are competitive and they have everything you could ever want; Amazon is highly convenient.
As the owner of a smaller business, it would be hard if not impossible to be able to compete with the likes of an Amazon on those benefits. However, if a consumer likes your business story- who you are, what you stand for and your culture, they might choose you!
To read the entire article for tips and examples on using storytelling to market your business check out the article from Duct Tape Marketing here: https://ducttapemarketing.com/storytelling-helps-bottom-line/
WDET CAN HELP TELL YOUR STORY
If you are looking for marketing/advertising strategy and support, our team of experienced underwriting consultants can help develop a smart, effective approach to TELL YOUR STORY and help you reach a targeted, loyal audience of potential consumers. Contact us online or by calling (313) 577-4255 so we can start the conversation today.