Sleep deprived copywriters everywhere understand the high-pressure demand for churning out content. However, once the information becomes redundant, outdated or obsolete… is there a reason to keep it?
The good folks at the Ahrefs.com marketing blog say no - there are very few reasons for organizations to cling to outdated content. In fact, a deep-dive audit of your website’s content could potentially result in a significant uptick in organic website traffic.
Read more: https://ahrefs.com/blog/content-audit/
WDET CAN HELP
If you are looking to drive a targeted, loyal audience of potential consumers to your website, WDET can help. Contact us online or by calling (313) 577-4255 so we can start the conversation today.