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Is Less Really More in Content Dev?

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Do you keep it, or remove it? How to do a content audit, and boost your organic traffic.

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Sleep deprived copywriters everywhere understand the high-pressure demand for churning out content. However, once the information becomes redundant, outdated or obsolete… is there a reason to keep it?

WDET Content AuditWDET

WDET Content Audit

The good folks at the Ahrefs.com marketing blog say no - there are very few reasons for organizations to cling to outdated content. In fact, a deep-dive audit of your website’s content could potentially result in a significant uptick in organic website traffic.

Read more: https://ahrefs.com/blog/content-audit/


If you are looking to drive a targeted, loyal audience of potential consumers to your website, WDET can help.  Contact us online or by calling (313) 577-4255 so we can start the conversation today. 

This post is a part of WDET B2B Marketing Insights & Business Engagement Playbook.

Marketing, advertising, and branding insights for organizations large or small.  Business growth and customer engagement best practices and strategies for social media, digital, traditional media, event and more. 

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