WDET delivers a unique mix of news and music programs twenty-four hours a day, 7 days a week. It is projected to cost $4.6 million to deliver our service this fiscal year, which ends on September 30, 2020.
WDET’s fiscal year began strong. Members, corporate sponsors, and funders have made generous gifts throughout the year. The COVID 19 health crisis changed everything. To ensure WDET remains strong for you, we must raise a remaining $2 million by September 30.
How COVID has impacted WDET
Like many other non-profit organizations and local businesses, WDET has been affected by the economic impact of the coronavirus pandemic.
We have experienced a loss in corporate support as many local businesses have shut down or closed their doors. In addition, the station has been required to cancel revenue-generating events and experienced a decline in membership donations. During this time, WDET has also been faced with unanticipated expenses to ensure continuous operations of the station.
Because of the economic impact of COVID-19, we are currently pacing to fall short of raising the remaining $2 million we need to operate WDET. Financial support from listeners and our business community is our safest bet to finish the fiscal year strong.
What is at stake?
Local programming is WDET’s most resource-intensive service.
Nearly 57% of our operating budget goes to fund local programs like Detroit Today, Ann Delisi’s Essential Music, and CultureShift. On the other hand, only 9% of our operating budget pays for national shows like Morning Edition and On Being.
Without raising $2 million by September 30, deep and lasting cuts are inevitable.
What can you do? Give Now.
During times of crisis and need, WDET remains a trusted source for you. Hundreds of thousands of listeners have turned to WDET during this unprecedented time.
You count on WDET, and we’re counting on you. Make a donation today to protect local programming.