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WSJ Reporter Lee Hotz: The Positive Reaction in the Brain We Get into Bragging

Original Air Date: Thursday, May 10, 2012 Re-broadcast: Monday, July 23, 2012

Neuroscientists at Harvard University say we talk about ourselves in about 40% of our everyday speech. They say that’s because bragging activates the part of the brain associated with pleasure; the same areas of the brain triggered by food and money. Lee Hotz is a Wall Street Journal science writer who recently wrote about the findings. Hotz joins Craig to talk about the findings.

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