The Craig Fahle Show

Boomers Are Almost Half the New-Car Market

Monday, Feb. 24, 2014

Photo courtesy of Josh Scott

Baby Boomers make up almost 50 percent of new-car buyers. DBusiness wirter Tom Beaman joins us to explain how this is pushing auto dealers to transition back to traditional marketing strategies like newspaper circulars.

He says one reason millennials aren't making up more of the market is because their average debt is over $23,000.

When millennials start buying more new cars, "dealers are going to have to look at a whole different business model ... similar to an Apple store."