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News

Fortunes Of Auto And Ad Industries Tied Together

Detroit’s advertising employees are holding their annual party for the industry tonight. The D Show takes place at the Max M. Fisher Music Center.

We thought we’d take this opportunity to look at the importance of the advertising industry to Detroit. Michael Bernacchi is a professor in the College of Business Administration at U of D Mercy.

He says hard times at the Big Three automakers…have hurt local ad agencies as well. 

…in this area.

Professor Michael Bernacchi teaches Marketing at U of D Mercy.