Modern Music
If you enjoy being on the cutting edge of "what's next," Modern Music w/ Jon Moshier is your place for discovering the sounds of new and emerging independent artists. |
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February 6, 2012
Chrysler's "Halftime in America" commercial featuring Clint Eastwood is one of the more talked-about ads on social media in Metro Detroit. The two-minute focuses on Detroit as a model for America's economic recovery more than it does any specific vehicle. Was it effective? Mike Bernacchi is a marketing professor at the University of Detroit-Mercy. Each year, he and his students assess the quality, impact, and "buzzworthiness" of each spot. He talked about this year's commercials with WDET's Pat Batcheller. Click the audio link above to hear the conversation.
To see and rate all the ads, click here.
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