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Ann Delisi's Essential Music

  • Sat Sun 11 a.m.–2 p.m.

Your weekend destination for fun. A hand-picked combination of great contemporary music and the classics you need to hear.
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Rob Reinhart's Essential Music

  • Sat 2 p.m.–5 p.m.

Rob’s version of Essential Music is a three-hour creative mix of old and new, rock and soul, folk and a bit of jazz, thematic elements, humor, exclusive/rare material, from local and national artists alike.
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News

Super Bowl Ad Nauseum--Hits and Misses

February 6, 2012

Chrysler's "Halftime in America" commercial featuring Clint Eastwood is one of the more talked-about ads on social media in Metro Detroit. The two-minute focuses on Detroit as a model for America's economic recovery more than it does any specific vehicle. Was it effective? Mike Bernacchi is a marketing professor at the University of Detroit-Mercy. Each year, he and his students assess the quality, impact, and "buzzworthiness" of each spot. He talked about this year's commercials with WDET's Pat Batcheller. Click the audio link above to hear the conversation.

To see and rate all the ads, click here.